A Traditional Manufacturing Brand Disrupting their own Market!
“A Very Good Digital Marketing Consultancy”
Adam Foy - CMO, Ideal Boilers / Group Atlantic
Founded in 1906 Ideal Boilers have spent over 100 years providing the best quality boilers to UK homes. Today, Ideal is at the cutting edge of home heating technology and innovation. They asked Nickerson Co to help with their ongoing digital transformation. Ideal where looking for a highly original and innovative digital strategy that would give them new leverage in the crowded consumer space.
With a virtual blank canvas from Ideal, we looked at every aspect of the consumer marketing element of the organisation with fresh eyes; from their awesome new website to their existing marketing teams.
Using data and insight we developed a number of new market opportunities and development strategies that played exactly to Ideals strengths. This extended to many aspects of the operation, including recruitment, go-to-market strategy, digital marketing plans and delivery.
We presented all of this, with a solid research base in a timely fashion to enable executive decision making. We also provided a foundation business case and a vision for the marketing effort to give executive confidence in the plan.
Ideal now have a well experienced and resourced digital marketing team executing a fully-approved and funded strategy
Initial growth results show significant performance gains in terms of market share, branding and other key measures.