40% Growth in Content Engagement

 

BRIEF

Kcom is a successful telco and technology company. They came to us to develop, launch and manage their online content portal ‘Hey Today’. They needed us to address a number of issues, including increasing revenue from OTT services like content and web traffic and developing a new presence in the community to supports its recently updated brand values.


SOLUTION

We produced a fully costed business case to invest in a new content portal, content production and additional ad-server investment. We designed and delivered a new brand, website and content. We managed all partner and advertiser relations, revenue optimisation and reporting. We gave Hull and East Yorkshire a new and exciting source of news, content and entertainment.


RESULTS

  • Increase in portal traffic of 40% YoY

  • Increase in portal revenue and revenue from advertisers and partnerships of 33% YoY

  • Increase in user engagement by 12% YoY including cross device

  • A C-Sat score increase of 100%

 

Website:www.heytoday.co.uk

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