Brand
Audit and optimise your most important asset.
So much of what drives the heuristic mastering of online experience is highly relevant to brand. Auditing, developing and positioning your brand is something that will inevitably drive value in your organisation. I can advise on reviewing and updating your brand either working with internal resources, third party agencies or my own freelancer network. I can also create a brand marketing strategy that is highly measurable and play to the strengths of your particular brand whilst moving your forwards in your market place.
Benefits
The multi stakeholder advantages of brand are hard to align but once mastered they do offer an indefinable amount of benefit to your organisation, your team and your trading. Developing a solid brand strategy can be a complex task but accomplishing it can make a difference to your organisation.
Types of projects
Typically the brand work I have been involved in has been around more small and mid team organisations but has been related to auditing the brand against the overall business objectives and proving the investable opportunities. I have also created simple yet effective brand strategies and worked on brand assets and rationalisation to create and energise to great brands.
All Services
Digital Platforms
Create, migrate, or optimise your digital platform.
I can help your organisation create and optimise websites, customer portals, intranets, or migrate platforms. Across data-led insights, UX design, and agile methodology, I can lead a project to improve digital value across multiple off-the-shelf or bespoke platforms and CMSs.
Data, Insights & Customer Analytics
Uncover new insights from your data and customer analytics.
I can help you harness the power of your data and leverage its opportunities to create value. Whether working with internal resources or third parties, I specialiSe in delivering data strategies for benchmarking and reporting that support investment and decision-making.
Digital Marketing
Plan and execute digital marketing strategies.
I can help you plan and deliver high-quality and measurable digital marketing activities. Whether working with third-party agencies, internal resources, or my freelancer network, PPC, SEO, shopping campaigns, affiliate marketing, and social media marketing.
Branding & Design
Audit and optimise your brand.
Whether collaborating with your agency or in-house team, I can provide data-led insights to inform your branding decisions and create supporting collateral that aligns with your overall company or organisational mission.