Digital Marketing

Plan and execute digital marketing.

Summary
I can help plan and deliver high-quality and measurable digital marketing activity. Working with third party agencies, internal resource or via my freelancer network across PPC, SEO, shopping, affiliate and social. I delivery better than normal results by focussing on targeting and attribution using a series of AI applications that give a single view of an opportunity through a multi channel lense.

Benefits
Once I’ve completed an initial audit of set up, resources and aspirations, I can rapidly produce a plan to transition to an optimised model of digital marketing. The time line for this transition is dependent on the maturity of the incumbent activity but where that is extended, I can augment that with some shorter win activities. Typically, in FMCG or B2B retain (but dependent on market and volume) I would be able to achieve an average of 5-10% improvement in ROAS over a 3 to 9 month time horizon.

Types of projects
Over the past 15 years my digital marketing work has grown to rival my digital platform work with clients such as Morrisons, Barbour, American Golf and Giacom World Networks. With it has come a variety of markets from general B2C to niche technology lead generation for resellers. During this time the marketing platforms and opportunities have themselves evolved and opened up further opportunities to generate value.