Can you keep the board on board?
Most B2B ecommerce projects start with a strong business case.
The board signs off the investment based on projected growth, improved efficiency, lower servicing costs or a combination of all three. Everyone is aligned around the opportunity and the programme gets underway.
The challenge comes twelve months later.It All Begins Here
The Practical Guide to B2B Ecommerce
B2B ecommerce has changed significantly over the last decade. What was once seen as an additional sales channel is now a core part of how many businesses operate. Customers expect to be able to research products, place orders, access invoices, check delivery information and manage their accounts online. For many businesses, the question is no longer whether they need ecommerce, but how to make it work effectively.It All Begins Here