My involvement has included planning and delivering multi channel acquisition activity across SEO, paid media, content and conversion optimisation, with a strong focus on generating commercially valuable inbound enquiries in specialist industrial sectors.

Alongside lead generation activity, I have also overseen the migration and redevelopment of the company’s website platform, helping modernise the digital experience while improving the site’s structure, content and search visibility.

The work combines strategic planning with hands on delivery, supporting a growing independent business that competes through technical expertise, service and long standing customer relationships rather than volume marketing alone.