Giacom .

Worked with Giacom Gobal Networks over a 12-month period to establish and scale inbound digital marketing activity within the specialist IT infrastructure and services reseller market.

The focus was primarily on paid search and customer acquisition, managing a monthly media spend of around £75,000 alongside two freelance associates. The work involved balancing lead volume, acquisition cost and commercial quality within a highly niche and competitive B2B sector.

Alongside paid acquisition activity, developed an SEO roadmap and broader digital marketing deliverables to support longer-term organic growth and improve overall channel performance.

Introduced a more structured reporting and measurement approach, giving stakeholders clearer visibility of marketing performance, lead quality and return on investment.

The campaign contributed to significant year-on-year growth in digital acquisition activity, while also helping establish the foundations for an internal digital marketing function through recruitment and team mentoring.