Kegel 8 / Savantini Group.

Worked with the Savantini Group to improve ecommerce performance across the Kegel8 digital channel, with a focus on conversion, revenue growth and customer experience.

Established a clearer measurement approach around conversion rate, average order value and customer behaviour, helping identify where improvements would have the greatest commercial impact.

Used analytics, customer journey analysis and user feedback to identify friction points across the ecommerce experience, including navigation, product discovery and checkout pathways.

Alongside this, helped prioritise growth opportunities across higher-margin and high-availability product areas, ensuring marketing and optimisation activity focused on commercially valuable areas of the business.

Delivered ongoing improvements across site structure, product presentation and onsite experience, supported by A/B and multivariate testing to measure performance changes over time.

The work contributed to sustained ecommerce growth and a stronger overall digital sales channel.