Worked with the Savantini Group to improve revenue, margins and conversion performance across a fast-growing ecommerce business.

Established a clear measurement framework focused on conversion rate, average order value and customer lifetime value. This provided a structured way to identify where performance could be improved.

Conducted detailed analysis of customer behaviour, including onsite journeys, exit points and purchase pathways. Combined this with rapid user research to understand both what customers were doing and why.

Identified key commercial opportunities within higher-margin and high-availability product areas, focusing effort where it would have the greatest return.

Delivered improvements across navigation, taxonomy and product pages, supported by A/B and multivariate testing to validate impact.

The result was sustained growth in both conversion rate and revenue, strengthening the brand’s position in a competitive market.